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This post, written by GottaLaff, originally appeared on Cliff Schecter's Blog
On Friday night, MSNBC's Countdown with Keith Olbermann was the top-rated cable news show in the 25-54 demo. That means Olbermann beat his cable rival, FNC's The O'Reilly Factor and its host Bill O'Reilly. That's a first.
And the winnah and champeen is....KEITHKEITHKEITH!
"The real insight I had was over the summer," said Griffin, the NBC News senior VP who manages the Today show as well as MSNBC. Griffin tells TVNewser, Olbermann "maintained his core audience, so when the mass viewers came back after Labor Day...it's just surprising it happened so quickly."
Who's my little moneymaker? Who's my little demo-winner?
O'Reilly and all the FNC primetime programs still dominate the total viewer numbers. So why is the demo win such a big deal? "It's everything, the demo is everything. It's where we make our money," said Griffin.
I'm guessin' Billo's tentpole just lost its, um, enthusiasm.
"For years MSNBC struggled to find someone to be the tent pole and lead the way," Griffin says. "In 11+ years, I don't think there has been a better moment."
Look up sore loser in the dictionary and you'll find Faux Noise.
When asked to comment for this story, Fox News spokesperson Irena Briganti wrote, "Does Mediabistro know you're on two payrolls -- MSNBC's and theirs?"
Um, Irena? He left MSNBC in January.
Tagged as: olbermann, o'reilly, television, fox news, msnbc
GottaLaff is a regular blogger for Cliff Schecter's Blog
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