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Once prescribed as the remedy for a bad day at work, shopping is now touted as the cure for global warming. Worried about your large carbon footprint? The New York Times recently did a feature on the greenest luxury condos. Concerned about junior's garments? Plenty, a magazine devoted to green living, offers up new eco-baby gear made of organic cottons and non-toxic plastics.
Shopping is not the only way to save the planet, apparently. Wall Street is in on the act, advising that there's a lot of green to be made by going "green." SmartMoney magazine gives you tips on how to "Reap Profits and Save the Planet Too."
Want to make a buck on massive droughts brought on by global warming? Invest in Monsanto, the leader in developing drought resistant crops like corn. Wondering where to buy a second home as the earth heats up? The Atlantic Monthly suggests buying property in southern Canada.
It's not hard to see why the corporate media is addicted to shopping. Some two-thirds of the U.S. economy is a consumer economy -- homes, cars, apparel, food, electronics, tourism and more. And none of these publications could exist without creating a hospitable audience for advertisers.
But this is one mess we can't shop (or invest) our way out of. "You can't solve the problems created by mass consumption with more consumption," says Heather Rogers, filmmaker and author of Gone Tomorrow, The Secret Life of Garbage
"You shouldn't confuse consumerism with political engagement," adds Rogers. "True engagement allows a more complex relationship with the world around you, whereas the idea of voting with the dollar simplifies and limits that relationship." The idea that we can buy our way out of this environmental and economic mess keeps us locked into a capitalist framework in which consumption and production result in more and more environmental devastation and degradation.
"Economic growth is incompatible with environmental protection, national security and international stability," says Brian Czech, who holds a Ph.D. in biology and is president of the Center for the Advancement of a Steady State Economy.
In his book, Shoveling Fuel for a Runaway Train, Czech describes the epiphany that "a dollar spent is a dollar burned" while working at an elk preserve for the San Carlos Apache Tribe in Arizona.
As Director of the Recreation and Wildlife Department, Czech would auction off prime elk hunting licenses, or tags, to game hunters. Three tags went for $43,000 each, with funds going toward improving the elk habitat. Two tags were bought by Aaron Jones, a "trophy hunter" and owner of the largest sawmill in Oregon, specializing in oldgrowth timber.
Czech saw that "the improvements we did to the elk habitat were a drop in the bucket compared with the habitat devastation that was required to produce the money." A similar situation exists for carbon trading, a $40 billion market today. The idea is that greenhouse gases can be cut by allowing one polluter that comes in under quota for carbon dioxide emissions to sell a permit allowing a coal-fired power plant, for example, to pollute more than its quota.
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