SOME PASSING UP TATTOOS FOR BRANDING
DAILY MAIL, UK - It is an agonizing procedure now considered too cruel
to inflict on animals. But human branding has become the latest twisted
fashion trend for young professionals who regard straightforward tattoos
and piercings as passe.
They happily pay up to L70 to have red-hot metal brands or cauterising
pens, which burn at more than 1,000C, permanently scar their skin with a
The technique, which was once a brutal punishment for violent criminals
and army deserters, carries the risk of nerve damage and infection.
But while animal welfare legislation has outlawed the hot branding of
livestock, there is nothing to stop humans voluntarily having their skin
burnt as a fashion statement. Graham Martin, who offers branding at his
Holier Than Thou studio in Manchester, said it was becoming popular with
professionals. The number of people asking him for the procedure has
risen from just one a year in 2002 to more than one a week including
requests from teachers, nurses and policemen.