I was in San Francisco on Monday afternoon to meet with video search pioneer Timothy Tuttle to get a preview of a very impressive new video destination site from AOL’s Truveo unit. It’s based on the search and categorization platform developed by Truveo, a company founded by Tim in 2004 and acquired by AOL last year.
The site went live late last night.
Truveo has largely been a back-end search platform for AOL, Microsoft and hundreds of other companies. The Truveo platform powers searches by 40 million users per month.
Tim said that after being a successful "solution," he is pleased that Truveo is now a destination. The offering of sources is enormous — from entertainment and news from broadcast channels, to vertical broadband video to a vast amount of user generated video. Tim told me that the site has nearly all of YouTube has been indexed. The aim is to search and index "all the video on the Web," he told me.
The site allows all sorts of personalization around themes, interests and sources. It’s customizable with RSS feeds. Breaking news is organized really well — the videos from the Peru earthquake went up really quickly.
The videos are indexed with thumbnail images which link back to the native players with the existing in-stream ads unaffected.
There are pretty simple tools that allow content creators to be more effectively searched by Truveo.
I love this headline from Variety: "Mammoth Portal to Combat Google!" Brad Stone at The New York Times calls it a "One-Stop Video Shop."
It’s pretty awesome. Here’s the results for the terms "George Bush."
And, yes, the Beet.TV index looks pretty good! It’s pretty interesting to see how the purple clips are organized in channels from our video sharing sites including Blip.TV, YouTube and Google Video.
The details were just released by the company.
– Andy Plesser
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