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Naturally, Stepp's rampage against the anti-romance attitudes of young women netted her more than a hand-wringing article in the Washington Post. Her concern has erupted into a full-length book, titled Unhooked. Everyone these days wants to hear how young women have lost their way, especially if the author can blame feminism for it, which Stepp does, pointing to 70s era feminist writings that argue against the compatibility of career and marriage. Hiding anxiety about women's gains behind a story about how independence turns women into sluts is a strategy that never goes out of fashion.
If this sort of anxiety about young women and sex stayed with conservatives, it would be one thing, but the practice of writing about the degraded state of young womanhood has expanded and now has also become part of feminism. The book that opened the season was Ariel Levy's Female Chauvinist Pigs, which proposed that young women have translated the concept of sexual freedom into embracing the same misogynist version of sexuality that has been the currency in traditional porn.
Levy traced what you might call the "Girls Gone Wild" sleaze culture and documented the attempts to repackage sexual exploitation as somehow empowering. While Levy has a point that there's something ridiculous about the sleaze culture promoting itself as "empowering" for women, the alarmist concern that young women are derailing the cause has been criticized by other feminists as overstated.
There's nothing new with the argument that there's something "empowering" about rejecting feminism and peddling yourself to men for use for sex or reproduction. Crack open Susan Faludi's classic on the backlash against feminism in the 80s, and you'll see variations of that argument in every aspect of the backlash pressure. From the fashion industry to the right wing noise machine's arguments about "natural" gender roles, Faludi detailed how proponents of the backlash endlessly argued that women are supposedly happier being more feminine and helpless, happier at home with babies, and happier without being in the male world of the rat race. The argument that women feel more empowered shaking their ass in lingerie than in drawing that man-sized paycheck in the male-dominated rat race only differs from the 80s backlash on the surface. And yet it gets mistaken for "third wave feminism" all the time.
In her New York Times article "What's Wrong With Cinderella?", Peggy Orenstein conflated the "empowerment" language with actual feminism, when she identified cultural phenomenon like "Porn Star" T-shirts and making out with your girlfriends to impress frat boys with third wave feminism. It was a dark spot on an otherwise interesting article about the marketing pressure on young girls to play at being princesses.
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Amanda Marcotte co-writes the popular blog Pandagon.
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