Sunday, October 25, 2009

Smart Choices Labeling Gets the Axe

Published October 23, 2009 @ 01:25PM PT

Score one for reason and honesty! Thanks in part to the intrepid efforts of and its awesome concerned citizens, the Smart Choices labeling scheme, which sought to peddle clearly unhealthy foods as wise eating choices, has been halted, reports MSNBC.

After the FDA decided to bash some skulls over this blatantly misleading marketing efffort, the food industry players in charge of the initiative, including Kellogg Co., Kraft Foods and General Mills, have decided to call it all off for now. Smart Choices officials said that they will "postpone" the program and avoid encouraging any more use of the labels until the FDA makes a judgment.

I think this is one "postponement" that might well end up lasting forever. Good work to all those who signed our petition and took other action in response to this outrageous nutri-washing campaign!

Photo courtesy of Mykl Roventine via flickr

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