When it comes to making cutting edge films like "Fargo," "No Country for Old Men," and "The Big Lebowski," Joel and Ethan Coen are the real deal. Now, they've got one more title on that impressive list. "Air Freshener" is directed by the Coen brothers, and we're proud to say it's Reality's latest ad -- calling out the coal industry's ridiculous claims that coal is clean as only the Coen brothers can. Watch it now: http://action.ThisIsReality.org/coenbrothers A lot has happened since we launched the Reality Campaign to call out the coal industry for their dirty lies. The devastating coal ash spill in Tennessee last December was a painful reminder that using "clean" to describe coal doesn't make it true. And last week, the Environmental Protection Agency's decision to reconsider carbon dioxide regulation was a tremendous wake-up call to the coal industry. Now is a crucial moment. Our message is working, and we've got to take this opportunity to turn up the heat. With help from folks like the Coen brothers, it's a little easier (and funnier). Will you help spread the word, too? Watch how this Air Freshener "cleans," and join the Reality Campaign to help push the coal industry to come clean about dirty coal. http://action.ThisIsReality.org/coenbrothers It's time for the coal industry to make an immediate investment in new technology, to show real commitment to clean energy solutions. The ball is in their court. Thanks, Brian Hardwick Reality Coalition P.S. After you watch the video, check out the Reality blog, the newest addition to ThisIsReality.org.

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