Friday, February 27, 2009

Reality




When it comes to making cutting edge films like "Fargo,"
"No Country for Old Men," and "The Big Lebowski,"
Joel and Ethan Coen are the real deal.


Now, they've got one more title on that impressive list.

"Air Freshener" is directed by the Coen brothers, and we're
proud to say it's Reality's latest ad -- calling out the coal
industry's ridiculous claims that coal is clean as only the
Coen brothers can. Watch it now:


"Air Freshener" Spot


A lot has happened since we launched the Reality Campaign
to call out the coal industry for their dirty lies. The
devastating coal ash spill in Tennessee last December was
a painful reminder that using "clean" to describe coal
doesn't make it true. And last week, the Environmental
Protection Agency's decision to reconsider carbon dioxide
regulation was a tremendous wake-up call to the
coal industry.


Now is a crucial moment. Our message is working, and
we've got to take this opportunity to turn up the heat.
With help from folks like the Coen brothers, it's a little
easier (and funnier). Will you help spread the word, too?


Watch how this Air Freshener "cleans," and join the
Reality Campaign to help push the coal industry to
come clean about dirty coal.


http://action.ThisIsReality.org/coenbrothers

It's time for the coal industry to make an immediate
investment in new technology, to show real commitment
to clean energy solutions. The ball is in their court.


Thanks,

Brian Hardwick
Reality Coalition

P.S. After you watch the video, check out the Reality blog,
the newest addition to
ThisIsReality.org.


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