Media Tenor research clearly demonstrates that lack of press coverage for Guliani and Edwards led to lack of votes. Findings also indicate that Mike Huckabee’s declining TV coverage is putting him at risk as well.
Guliani lost media awareness – and lost
ABC, NBC and CBS candidate coverage, 7/2007 – 1/2008*: coverage of major Republican candidates
Already in December the network news lost interest in Rudy Giuliani and concentrated on Romney and Huckabee. The poll trend has followed in January: less and less Republicans supported him – no media awareness, no success.
No chance for Edwards to get TV attention
ABC, NBC and CBS candidate coverage, 7/2007 – 1/2008*: coverage of major Democratic candidates
Over the last months the network news the Democratic race presented as a duel between Clinton an Obama. That’s why John Edwards had no chance to receive awareness for his candidacy.
This means a clear risk for Huckabee
ABC, NBC and CBS candidate coverage, 7/2007 – 1/2008*: coverage of major Republican candidates
This finding indicates a clear risk for Mike Huckabee: similar to Giuliani he has lost gound in TV coverage in January as well. Poll results already show that Republican support for Huckabee already decreases.
For the third time, International Media analysis company Media Tenor is offering a detailed analysis of the U.S. presidential campaign. TV news coverage of the leading Presidential contenders is scrutinized at a detailed level. “The methodology was developed 15 years ago and has been successfully used not only to analyze the 2000 and 2004 U.S. Presidential campaigns but also for International politics as well,” Roland Schatz explains. Media Tenor’s Presidential Campaign Watch focuses not only on Candidate standings, but also on topics and sources, while adding on an international perspective.
For further information visist: MediaTenor.com
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