Tuesday, July 24, 2007

MEDIA


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YOUNG NOT FOLLOWING THE NEWS

JUSTIN JONES, NY TIMES - According to a report released last week by the
Joan Shorenstein Center on the Press. . . most teenagers and adults 30
and younger are not following the news closely at all. . . Thomas
Patterson, a professor of government and the press at Harvard who
conducted the survey, said that young people today do not make an
appointment with news every day the way older adults do.

"We found that most young adults don't have an ingrained news habit," he
said. "Most children today, when watching television, are not watching
the same TV set that their parents are watching. So even if their
parents are watching the news every day, the children are likely to be
in another room watching something else and aren't acquiring the news
habit.". . .

The results were especially grim for newspapers. Only 16 percent of the
young adults surveyed aged 18 to 30 said that they read a newspaper
every day and 9 percent of teenagers said that they did. That compared
with 35 percent of adults over 30. Furthermore, despite the popular
belief that young people are flocking to the Internet, the survey found
that teenagers and young adults were twice as likely to get daily news
from television than from the Web.

http://www.nytimes.com/2007/07/16/business/media/16habits.html?
_r=1&adxnnl=1&adxnnlx=1184558590-wyiOuhM09smjbzucZvJsXA&oref=slogin



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