His stores would treat employees like lowly house elves. They would discriminate against minorities like giants and werewolves. And they would run every mom 'n pop shop like Ollivanders and Honeydukes out of business.
In fact, Wal-Mart is just the sort of company Harry Potter would stand up to. And that's why we've created a new web video featuring Harry, Ron, Hermione, and the rest of heroes from Hogwarts.
Check out Harry Potter & the Dark Lord Waldemart:
In a few weeks, the seventh and final installment of the Harry Potter series will be released, and Wal-Mart stands to sell millions of copies.
But in order to drive customers into their stores, Wal-Mart is selling the books dirt cheap -- 50% below the suggested retail price. Wal-Mart's prices are so cheap that they're actually losing money on each sale.
The business move is having a devastating effect on book stores across the country. Here's what BusinessWeek Magazine had to say about the "twisted economics" of Harry Potter:
"It's like being in the trenches with the bullets flying over you," says Sonia Benster, owner of The Children's Bookshop in Huddersfield, England.
Independent booksellers can't even begin to compete on that scale. While many plan to fight back with special midnight parties -- in the belief that it's no fun to wear a wizard hat in Wal-Mart -- others are just opting out of the frenzy..."It's sad that what little profit the industry can make off Harry Potter is being stripped away," says [Alexander Book Co.'s Bonnie] Stuppin. "If I ran my business that way, I wouldn't be here."
Visit WaldemartWatch.com and take the vow not to buy Harry Potter & the Deathly Hallows at Wal-Mart:
Andy Barron, Wal-Mart's senior vice president and general merchandise manager, claims that when it comes to Harry Potter, his stores are "committed to the best price and plenty of copies."
But there's a lot more to selling products than low prices and stocked shelves. Wal-Mart has an obligation as the world's largest retailer to set the highest possible standard for corporate responsibility in the world.
As Professor Dumbledore said in Harry Potter & the Chamber of Secrets, "it is our choices... that show what we truly are, far more than our abilities."
Watch Harry Potter & the Dark Lord Waldemart, and make the choice to wait in line somewhere else on July 21st:
Yours Sincerely,
Wal-Mart Watch
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