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People are turning away from bottled water as fast as they turned onto it. Municipalities across Canada and the United States are limiting the sale and purchase of bottled water in city buildings, bottled water free zones are popping up on college and university campuses, community groups are phasing out the use of bottled water, and the message about the ills of this product is all over the mainstream media.
I was recently asked in an interview about the next steps for the movement away from bottled water given that the backlash had spread so widely. The interviewer mentioned that he wasn't sure what people would do at his local hockey arena when the only access to water was from an old dusty water fountain. His question struck a chord and confirmed my belief that the success of the anti-bottled water movement must more and more be accompanied with stronger demands for the renewal of public access to potable drinking water.
Municipal leaders have shown that there is a strong political will for increased use and promotion of tap water. However, we continuously hear of new buildings being constructed without water fountains and existing buildings decommissioning older water fountains without replacing them.
One example comes from the University of Central Florida (UCF) where a $55 million football stadium was constructed with no water fountains.
In September 2007, UCF opened the 45,000 seat football stadium for a home game. The day of the game was very hot and the concessions had less than 45,000 bottles of water on hand. The concessions ran out of bottled water and fans were left thirsty. More than sixty people were treated for heat exhaustion.
In the aftermath, it became clear that by omitting water fountains from the building plans the University administration had not followed the latest building codes that required either fountains or large water coolers. The administration hid behind the fact that the plans for the stadium were created in 2001 when the building code stated that selling single serve bottled water would be enough to hydrate tens of thousands of people.
The University and the developers knew that there were no water fountains in the building plans, and relied on the concession stands to supply drinking water at $3 a bottle. This was a conscious choice to exclude water fountains, and in this case, the choice was to interpret the building codes in such a way that would ensure expensive single serve bottled water would be the only water available in the stadium.
Outraged students quickly mobilized an online campaign to pressure the university administration to install water fountains. The campaign got the attention of the media, and the university administration quickly promised to install 50 water fountains in the stadium.
A Canadian example of water fountain omission comes from a recent survey of corporate presence on Canadian university campuses. The survey confirmed that access to drinking water on university campuses is becoming increasingly limited. Respondents to the survey noted a reduction of the number of fountains on campus and an increasing number of broken fountains. One respondent from Brock University said that, "In new buildings on campus, there are no water fountains, only Pepsi machines, and the water fountains that do exist are sparse and in inaccessible places."
See more stories tagged with: water, drinking water, water fountain
Richard Girard is the corporate researcher at the Polaris Institute.
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