HERB KEINON, JERUSALEM POST - The beer 'n' babes magazine Maxim will
send photographers to Israel next week for an Israeli women photo shoot
that Foreign Ministry officials hope redefines what the magazine's
hormone-charged readers think when they hear television reporters say
"the situation in Israel is hot."
"All the surveys we have done shows that the biggest [public relations]
problem that Israel has is with males from the age of 18-35," said David
Saranga, the consul for media and public affairs at Israel's consulate
in New York.
"Israel does not seem relevant for them, and that is bad for branding,"
he said. "In order to change their perception of Israel as only a land
of conflict, we want to present to them an Israel that interests them."
Which is where good-looking women in skimpy bikinis come in.
The nine-person Maxim team, including photographers, a reporter,
hairstylists and make-up people, will arrive for a five-day photo-shoot
on Tuesday, using Tel Aviv-Jaffa - and the old and new motif - as a
backdrop for the photographs.
The glossy magazine, launched in the US in 1997, boasts a circulation of
"around 2.5 million" and claims to be the "#1 men's lifestyle magazine
in both the country and the world.". . .
The Israeli models, Saranga said, were a "Trojan horse" to present
Israel as a modern country with nice beaches and pretty women. "Many
Americans don't even know we have beaches," he said. . .
Israel, Mekel said, "is a vibrant and vivid place, and capturing this on
the pages of America's biggest male magazine helps us reaffirm our brand
in an important way."
http://www.jpost.com/servlet/Satellite?cid=1173879144044&pagename=
JPost%2FJPArticle%2FPrinter
MORE MID EAST NEWS
http://prorev.com/mideast.htm
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send photographers to Israel next week for an Israeli women photo shoot
that Foreign Ministry officials hope redefines what the magazine's
hormone-charged readers think when they hear television reporters say
"the situation in Israel is hot."
"All the surveys we have done shows that the biggest [public relations]
problem that Israel has is with males from the age of 18-35," said David
Saranga, the consul for media and public affairs at Israel's consulate
in New York.
"Israel does not seem relevant for them, and that is bad for branding,"
he said. "In order to change their perception of Israel as only a land
of conflict, we want to present to them an Israel that interests them."
Which is where good-looking women in skimpy bikinis come in.
The nine-person Maxim team, including photographers, a reporter,
hairstylists and make-up people, will arrive for a five-day photo-shoot
on Tuesday, using Tel Aviv-Jaffa - and the old and new motif - as a
backdrop for the photographs.
The glossy magazine, launched in the US in 1997, boasts a circulation of
"around 2.5 million" and claims to be the "#1 men's lifestyle magazine
in both the country and the world.". . .
The Israeli models, Saranga said, were a "Trojan horse" to present
Israel as a modern country with nice beaches and pretty women. "Many
Americans don't even know we have beaches," he said. . .
Israel, Mekel said, "is a vibrant and vivid place, and capturing this on
the pages of America's biggest male magazine helps us reaffirm our brand
in an important way."
http://www.jpost.com/servlet/Satellite?cid=1173879144044&pagename=
JPost%2FJPArticle%2FPrinter
MORE MID EAST NEWS
http://prorev.com/mideast.htm
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