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Thank you Dan Rather. It's balls to the wall time, and as a fellow Texan, you sure came through.
As an investigative journalist who worked as both a reporter and anchor for the San Francisco Bay Area's highest rated newscast for 22 years, I can only say what happened to you nationally was also happening locally. You were told to conform to a Republican agenda or shut up. When you refused to march in step, you got Bush-whacked.
I read your brief and I know the drill. The erosion was slow and many of us barely noticed the small chiseling away of who and what we once were. Anchors and reporters depend on high ratings. If ratings fall in television, people get fired. In the months following 9/11, the President's approval rating was 86 percent, and that's when many in commercial journalism lost their way. To disagree or even ask a disagreeable question regarding the President and his decisions was interpreted as disloyal by many media corporations.
But now we have learned. Get the trashcan ready to catch the chips, because the chisel is swinging back the other way and we as journalists are about to regain our voices and America's trust. Dan -- the Man -- as we call him in Texas is reminding the media conglomerates how it is supposed to work. News and those who report it are not supposed to be for sale. Dan remembers, and he's about to explain it to us on a national scale, but first some explanations from my field of vision as to how we got here.
In January 2003, President Bush delivered his State of the Union address. Osama bin Laden turned into Saddam Hussein, and Afghanistan turned into Iraq. The press knew this was a bait and switch, but fearing reporters and anchors might appear unpatriotic, the corporate media made it clear that even if George W. Bush played twister in the nude while a few sheets to the wind instead of going to constitutional law classes at Yale, we were not allowed to talk about it.
Viacom and CBS, according to Dan, wanted to curry favor with the White House. There are very few media conglomerates that didn't. Cox Broadcasting banned the Dixie Chicks from radio stations because their lead singer made a remark under her breath criticizing the president! Not wanting to appear unpatriotic, the town criers did not cry out. Many corporate media reporters became stenographers, not reporters on that State of the Union day. Those in television journalism, particularly those working for a Fox affiliate, were not allowed to ask questions that could be perceived as unpatriotic, and every question was seen as unpatriotic. Monarchs and dictators don't allow questions. They also destroy those who speak ill of them. "Scooter -- Valerie." "Rove -- Anyone." Blackwater was running around in the name of the United States shooting first and asking questions later like third world rebels, and back at home, Fox became the fastest growing network with fearless leaders who believed in not only reporting the news but spinning it as well.
Just seven years ago, I looked up from my desk and saw my image on the MacNeil-Lehrer NewsHour as our staff of independent journalists was described as the best local news in the country. But war broke out and the Internet took off and all over the country local news ratings dropped as viewers turned to the national networks for news from the war fronts. Contrary to all logical thinking, local reporters looked at their retirement plans and their kids in college and promptly puckered their lips on the behinds of corporate media and smooched. If my kids were still in college I would not have the courage to write this now. In response to fewer viewers, local television panicked into a downward spiral and many a trusting viewer decided to go elsewhere. Corporate media was demanding reporters adapt to the point of our own extinction.
Morphed into propaganda machines -- cheerleaders with pompoms -- it was heartbreaking to watch the demise and media corporations always bass-akwards responses. With two wars on two fronts they decided to go "Local." Only local news. The war and the profound implications of it were relegated to 30 second stories buried deep into the newscast. (they don't need to know about that.--but there's a grass fire up the road!) If that's not manipulation, I don't know what is.
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Leslie Griffith has been a journalist in newspaper, radio and television for 25 years. Griffith is currently working on a book about corporate censorship of the media called Shut-up and Read.
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