Media Tenor analysis of ABC, NBC and CBS news reveals a sharp increase in negative economic reports. Meanwhile, little attention is given to presidential candidates’ economic platforms.
TV shows a dramatic decline of the U.S. economy
Coverage of economic issues was negative throughout all of 2007. In January almost four out of five reports on the economic development were negative. At the same time coverage of the economic development got more coverage than in December.
Basis: a total of 19,890 stories on ABC, CBS and NBC evening news programs (* individual shows missing)
Little interest in candidates’ economic platforms
Economic platforms played only a minor role in candidate coverage after the New Hampshire primaries. If mentioned at all, John McCain’s and Mitt Romney’s positions on the economy drew the most attention on ABC, NBC and CBS evening news. “There was only little guidance on which person could lead the Nation back to economic growth,” says Roland Schatz, President of Media
Tenor International.
Basis: a total of 1,862 statements on ABC, CBS and NBC evening news programs
For the third time, International Media analysis company Media Tenor is offering a detailed analysis of the U.S. presidential campaign. TV news coverage of the leading Presidential contenders is scrutinized at a detailed level. “The methodology was developed 15 years ago and has been successfully used not only to analyze the 2000 and 2004 U.S. Presidential campaigns but also for International politics as well,” Schatz explains. Media Tenor’s Presidential Campaign Watch focuses not only on Candidate standings, but also on topic and sources, while adding on an international perspective. Results of Media Tenor studies will be regularly published on MediaChannel.org.
For further election analysis read Media Tenor’s Presidential Campaign Watch.
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